The target audience includes young couples, kids and teenagers. The objective was to create more awareness of Changlong Night Safari, the only night zoo in China (and one of only two in Asia).

By using the graphic of eyes on a black background, this campaign seeks to demonstrate the uniqueness of a night zoo in a simple, stark manner. The same visual treatment was carried through all the executions.This campaign consists of TV commercials, press ads, magazine ads and outdoor billboards.