The night is when Hong Kong comes alive. And in Hong Kong, it all begins with a fun dinner. The problem was that nobody went to McDonald’s. Most Hong Kong people see McDonald’s as a place to eat dinner alone, and that’s not fun at all. We wanted to change this perception.

Reverse bouncers and eye catching air-walkers invited pedestrians into the store, and we used light changing bulbs, starry emission lights, black lights, and an online juke box audio system to create an entirely different night side to McDonald’s.

Customers loved the unique dinner experience. The store attracted 40% more visitors and generated 20% of incremental sales in just 3 weeks! And most importantly, people realized that McDonald’s is a great place to enjoy dinner with friends.