Cannes Lions

NIGHT VOLUNTEERS

LEO BURNETT BRUSSELS, Brussels / CENTER TER PREVENTIE VAN ZELFDODING / 2010

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Overview

Entries

Credits

OVERVIEW

Execution

We launched our recruitement campaign on various university campusesby showing that the current night volunteers, being so overworked, were tired during the day.

Outcome

The Centre recruited 400% more night volunteers compared to last years's action.

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