Cannes Lions
STARCOM WORLDWIDE JAPAN, Tokyo / NIKE / 2007
Awards:
Overview
Entries
Credits
Execution
At the campaign site, all the submissions were exhibited during the contest as well as NIKE TVCM and professional athletes' movies.
Outcome
The campaign was covered by major media and blogs. After the battle, the word of "KIMEWAZA BATTLE", newly coined for the campaign, had over 71,000 hits by google search and there were 416 participants to the contest and over 230,000 accessed the site.
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