We made use of the “Like Button” icon as the campaign’s central axis.In each positive news item the phrase “if you like this news item, join up with Barrio Chile” could be read, inviting all Chileans to participate in the soccer cup, and becoming fans through Facebook.

We increased Nike Chile’s fans by 25% in Facebook.We reached 250,000 fans and placed 4th.(Only after countries with a large number of inhabitants such as Brazil, Argentina and Mexico) GC.