We put a treadmill next to the glass house, and invited people to run this distance instead of the African people.Day & night.Supported by good music.Nike offered 10 euro per kilometre.There we had the ultimate product demo: running on music while collecting kilometres.100’s of people came running day & night. Amongst them some famous athletes, sportsmen, actors, and other well-known people.

People ran non-stop, during 6 days and 5 nights. A total of 1,400 kilometres, collecting 14.000 euro. And the online community added another 10.000 euroWe got national press coverage.3500 Nike + packages were sold.