RFID is Radio Frequency Identification and consumer can see deep product info & story via LCD by inserting tag at product.It enables consumer engage with the product more deeply through this wireless technology, and retail can be "Interactive & Experiencing Zone" more than ever with the combination digital.

1. About 15,000 participated RFID interaction for 50 days. (Daily avg. 300) 2. Add values to Sales thru Premium Edition Promotion.(1) 32% sales for first 2 days and 12 pairs pre-paid before product launch even consumer get the product at hands. (2/10 launch has 2 style)(2) 100 % sales for 2 wks after launching final 4 styles on 2/17.(3) The sales of the shop increased about 30K USD VS last month.3. About 400 participated Webcam photo shooting for 50days.- Photos are uploaded at 1 LOVE Blog as well, it drove the traffic to the blog.