Cannes Lions
BIG SPACESHIP, New York / NIKE / 2007
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Can the unique feeling of riding directly on Air translate into a digital experience? We think so, having built a next generation Flash site controlled entirely by the user. Combining animation, photography, greenscreen video, original sound, and interactive design with simple keystrokes, each user creates and shares a personal vision of what it feels like to run or play basketball on Air. And each user comes away with a unique understanding of the power of the new generation of Air Max.
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