Cannes Lions
R/GA, New York / NIKE / 2009
Awards:
Overview
Entries
Credits
Execution
Facebook’s social networking platform functionality provides greater connectivity. Feeds let users see what’s happening all over the global network, what friends are up to, introduces the newest members, and the toughest competition. And their messaging platform allows users to communicate with leagues, teams, coaches and ballers globally.Google’s mapping software enables us to create a network of courts around the world for ballers to build games around. We’ve also given users the chance to add courts in their area.Ballers Network Mobile connects to the Facebook network, allowing users to find games and courts on the go while making their schedule and profile available at any time. SMS keeps players and teams connected through game invites and reminders, talk trash and game MVP voting. Profile pages show off users’ win/loss records, photos, and awards to the global community, thus providing a powerful recruiting tool for coaches, league, and tournament organizers.
Outcome
Please see Confidential Information
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