By putting a 360 camera above Zlatans head we were able to capture footage of his skills in a way fans have never seen before. But that was not enough. We wanted the fans to truly experience what it’s like to be Zlatan on the field. So we took the 360 footage and turned it into an interactive game called Zuperfly. In it you get to choose Zlatans next move. Judging on your performance you got a score on how much Zlatan you are. Giving you something to brag about online.

The results were amazing. During the campaign period we went from 0 to 1.6m fans of the new Zlatan Facebook page. That is 1.6m responses from fans in form of a like.That exceeded our goal of 200,000 fans by far, and 6 months after launch thousands of people were still becoming Zlatan. Everyday.