Focus on customers Trigger Point, cross music scenario and sports scenario, produce user experience of 1 + 1 > 2, for the brand, capture spirit of sports on QQ music platform, shows brand charming and innovate ability via advancing to satisfy new running demands. For QQ music, it can satisfy users' diversified listening needs and expand the platform value and humanized surface.

1. Matching speed in Real-time to recommend songs:

QQ music analyze users running stride length, distance, time, calories, according to runners real-time speed to push new songs, the whole library own 15 million songs for the entire quantity to covered BPM fields as recommended dimensions.

2. Reserving professional running music library:

Cooperate with professional sports, such as Nike, running hi software to select hundreds of high quality running playlist, every single song follow physiological curve layout running body.

3.Adding social chain:

The weekly QQ/ WeChat friend running list stimulates the user's competitive psychology, and the function of running list recommendation which is from friends provides interactive topics.

4.Promoting the caching function for outdoor runners:

Learned from previous research that people run outside are usually reluctant to use stream music but mobile local songs because traffic problem, the cache function solve this awkward situation perfectly.

On the first month of release, the average daily UV was 380 thousand, and the average listening time was 17 minutes, both of them are twice than the industry average benchmark. As a strategic cooperation which cross to change function of QQ music and Nike + APP, The running radio updated with the version 7.0 of QQ music and release in the APP Store online, except strategic level advertising resource, Nike gained more free rights like new version update animation and star posters from QQ music.