We looked for #playrussian content and created a digital hub

USEFUL:

The current link: http://pr-front.elasticbeanstalk.com/ that we put in the URL link is just our test version of the site (placed on the server of our production company), the content is not final.

We couldn't open the campaign link playrussian.nike.com. The project is closed and it's really difficult to open it even for a short period because the site was supervised by Global NIKE Team and they had strong terms & conditions.

We are ready to send the official letter with a signature and stamp from NIKE Client to approve that the campaign was real.

We inspired to Play Russian in social. Playrussian events took place in Moscow: Winter running, Winter football,

Winter everything

Even that Nike is not a sponsor of Olympics it became the most discussed sports brand this winter