To defy the norms of what advertising looked and sounded like. We wanted to speak through media that the target audience trusted in a way that was relevant to this very global and technologically aware group, and authentic to their youth culture. Thus our collaborating visual and music artists were recruited from the streets of NYC, Tokyo, Hong Kong and LA. Their work was then distributed through their local media. We hand-delivered a special VIP influencer DVD package. We created a special DVD insert for one core magazine. The DVD with a new Tokyo DJ music score demonstrates the concept of 'Instant Go' through Shanghai and Tokyo, inspiring physical movement, although not necessarily any traditional sport.

Core influencers are calling for their own copy of the DVD. It has been one of the most popular broadcasts on the large street video screens in Tokyo whose media companies asked that 'Instant Go' be treated as programming instead of advertising. Important influential fine artists and agents who normally would not consider commercial work have asked to be a part of future efforts. "Presto is worthy of being in any (fine) artist's portfolio which is rare." Young athletes, as well as other influencers, are asking for Presto in stores. The buzz has started.