We use the testimonial of Miroslav Klose to show how NIKE PRO transforms the athlete, what strengths the athlete generates, and what mental strength he builds up. The “Superman-like” images in the campaign are full of power and dynamics. This resulted in an increase in traffic on NikePro.com as part of the NikePro campaign by means of online advertising and reinforcement of Nike as the leading brand in the sports performance sector.Target: Primarily men aged 19-34 who have one thing in common: they want to look good and feel good when doing sports - that is why they value functional clothing.

The online ads were created in Flash 8.0. This enabled the design of innovative effects which transformed static pictures of Miroslav into animated sequences. The click rates ranged between 2.3 and 6.8 per cent.