Cannes Lions

Nike Serena "Until we all win"

WIEDEN+KENNEDY, Portland / NIKE / 2018

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Serena Williams has faced a lot of unfair criticism in her career because of how she’s stood out. People are constantly trying to fit her into the molds she’s broken –– she’s got more power than the average tennis player, more muscle than the average woman, and now she’s reshaping the way we think about motherhood. Serena is forcing people to rethink their image of what a woman is supposed to look, act, and play like.

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