JUST MINUTES AFTER THE FIRST RUNNER CROSSED THE FINISH LINE FOR THE 2018 SHANGHAI MARATHON, NIKE RELEASED ITS LATEST JUST DO IT COMMERCIAL AIMED AT INSPIRING SHANGHAINESE ATHLETES TO KEEP GOING. THE COMMERCIAL, “SHANGHAI’S NEVER DONE,” CELEBRATES THE NEVER-SATISFIED SPIRIT OF SHANGHAI ATHLETES BY CENTERING ON A MAN WHO SEEMS STUCK IN THE PAST -- MR. LIN, THE PROUD OWNER OF A STRUGGLING STORE THAT SELLS FINISH LINES FOR RACES. WHILE HE CELEBRATES THE END OF THINGS, SHANGHAI ATHLETES KEEP GOING. THIS RELENTLESS SPIRIT IS ALSO DOMINANT IN THE CITY ITSELF. AN ENDLESS DRIVE FOR CONSTANT DEVELOPMENT AND MODERNIZATION HAS TAKEN SHANGHAI FROM PORT CITY TO A GLOBAL METROPOLIS IN 80 YEARS, AND TURNED A NEARLY EMPTY FIELD INTO ONE OF THE WORLD’S MOST RECOGNIZABLE SKYLINES IN A FRACTION OF THAT TIME. AND THE CITY ISN’T SLOWING DOWN.