Cannes Lions

NIKE SKATEBOARD

RICHARDS/LERMA, Dallas / NIKE / 2015

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Overview

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Credits

OVERVIEW

Execution

A serigraphy process was used to create limited edition posters based on original artworks.

Outcome

We designed a series of posters to launch the concept “Skate is”. 3 designs reinterpreted the meaning of Skateboarding. 150 posters. 700 kids who came to Nike SB School. A fun and an artistic way to keep cool in school.

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