Cannes Lions
VILLARROSAS, Barcelona / NIKE / 2008
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The impact of having Cesc, Puyol, Torres, Ramos, Iniesta and Albelda escaping from the concentration before the decisive game for the Euro Cup; writing with their own hands on a 30x20m canvas on which they express their commitment, using the same tag as the Spanish National Basketball Team: "Being Spanish is no longer an excuse, it’s a responsibility" managed to attract football crazy teens. In the first week the video was viewed more than 200,000 times. At the same time when the canvas was unfolded in the game against Northern Ireland, supporters didn’t realize who did it till the viral clarified everything.
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