Cannes Lions
R/GA, New York / NIKE / 2012
Overview
Entries
Credits
Description
The colours a team takes to the field become legacy, and it’s big business for apparel companies. however, for decades, coaches and uniform dealers toiled with an antiquated sales process involving catalogue binders and limited choices. Nike asked us to bring the uniform customisation process to 21st-century digital.
Execution
Nike Team Sports is a platform that gives coaches, team members, and dealers an intuitive, dynamic experience where they can easily design, customise, share, and interact. The customisation builder lets any team create the perfect uniform for game day. After designing a uniform, stakeholders can weigh in on the design in the Team Space feature. Dealers can package design choices as a pdf to share with coaches and team members for review as well.
Outcome
With Team Sports, creating the perfect team uniform is as simple visiting the site. Team Sports has transformed the industry in the process, making the design process dynamic, social, and shareable.
Similar Campaigns
12 items