For the best results, we created 4-week Programs to Get Lean, Get Toned or Get Strong, at Beginner, Intermediate and Advanced levels.

Yoga sessions and Nike+ Running integration would keep it fresh, while the ability to customise workouts would challenge users in a way that’s right for them.

We created new milestone trophies and new shareable ‘posters’ as Easter eggs to discover after training.

And we reduced the initial app size to less than 50MB, with the ability to download all workouts or only the ones you love.

All in an iOS7-inspired design that’s faster and easier to use.

On both our iPhone and Android apps we introduced a clean, premium iOS 7-inspired art direction and interaction design to wrap around our innovations, that's faster and easier to use.

We reduced the initial app size to under 50MB, with the ability to download all workouts or only the ones you love.

We created 4-week Programs to Get Lean, Get Toned or Get Strong, at Beginner, Intermediate and Advanced levels.

Yoga sessions and Nike+ Running integration would keep it fresh, while the ability to customise workouts would give users control.

Lastly, we created new milestone trophies and shareable ‘posters’ as Easter eggs to discover after training.

Released on New Year’s Day, Nike+ Training Club was a runaway success. We received a million downloads across iOS and Android in the first week, and reached almost 3 million by the end of January.

The app earned Editors’ Choice and Best New Apps status on the Apple App Store, going to #1 in 23 countries. There was also incredibly positive feedback received across the app stores and in social media.

Girls responded in their droves to tell us how Nike+ Training Club was giving them new variety, new commitment and most importantly, new and better results.

“Already my app of 2014”, “So far the greatest workout”, “This has changed my life!” and “One of the best apps I’ve ever seen” are just a few comments we received across both app stores in January.