Dirty Dancing. Girls Just Want To Have Fun. Flashdance. Movies that most women between 18 and 40 can relate to. Movies that made girls dream about dancing.So we did the same. A journey through how the world (and our target group) saw dancing in the 80s up until now.

The campaign is fresh and still running so results have yet to come in. Initial results show great consumer response on the film and the first month of the campaign approximately 10,000 individuals have visited to microsite. Great initial results and now we’re waiting for even greater final results.