Cannes Lions
NIKE CHINA, Shanghai / NIKE / 2018
Overview
Entries
Credits
Description
THE VOICE OF HBL - A mysterious, charismatic hype man magically reaches out to every Nike High School League basketball player in China as they grind through another day of practice, hustle every chance they get in their seasonal games and push themselves beyond their limits. He acknowledges their hard work and reminds them to seize this once in a lifetime opportunity – because they only HBL ONCE.
Similar Campaigns
12 items