NIKEiD is one of the most successful customization tools available on the web, allowing anyone to become a designer. Since its inception 10 years ago, the NIKEiD site has been updated to provide new features and added utility. But recently, Nike gave us the task of completely re-imagining the experience to make it more intuitive and flexible. The result is an easy-to-use builder in which the product is the interface: designers create by directly touching and customizing any piece of a product in any order. And products are viewable from any angle.

Taking customization even further, we gave designers the ability to change performance features that suit their unique style of play or position—just by touching and selecting. And to inspire the design community, guests can now check out thousands of user-generated designs, searchable by colour, product, name, style, and technology.New social components were added as well, allowing users to share their creations in a gallery with the world. The NIKEiD builder itself can even be shared, integrating seamlessly into other sites, mobile devices, touchscreens, retail, and social networks.

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