We named this new physical experience as a "Blog CF". It is an escort who is a boy in a runner's juvenile mind, boldly running through blogs like a boy. Over 7,500 bloggers set up widgets for "Blog CF" (of which 35% are from abroad). These blogs appear as a piece of a colourful path which is a main motif at the campaign site. From that path you can run again to experience the “Blog CF". We wanted to convey that running can physically bring back your identity you once enjoyed as a boy.