The concept of the "NIKEiD GENERATOR" is an interactive in-store digital experience that captures the colours of the consumer’s clothes and transforms them into one-off NIKEiD designed shoes, stickers and wallpaper…in real time.

In order to bring this concept to life, we had to develop our own bespoke software and develop a one off real time colour palette analyzer - unique technology for a one of a kind promotion.

From concept to implementation took just one month.

During the 4 days of the campaign, just over 18,000 potential customers visited NikeFukuoka exceeding all expectations.We were able to successfully drive 95% of those who experienced NIKEiD GENERATOR on the 1st floor through the store up to the 3rd floor where NIKEiD STUDIO is setup.