Cannes Lions

NIKE(PLAY) FOOTWEAR

DAIKO ADVERTISING, Tokyo / NIKE / 2004

Awards:

2 Silver Cannes Lions
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Description

Nike (play) is a line of footwear developed for children, and its website is an online picture book introducing three products; one inspired by the brown bear, one by the armadillo, and one by the butterfly. The site is put together with interactive, game-style stories that make full use of musicand Flash animation to help parents and their children appreciate both ecology and the featured products with the click of the mouse.

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