As one of a series of websites designed to provide an interactive extension to Nikon’s 03’ print campaign, [catchmeifyoucanography] focuses on the Nikon D2H Digital SLR as used by famed sports photographer Jorg Badura. At its essence, Nikon sought to design a behind-the-scenes look at the marriage of technology and raw talent, while offering unique mixtures of information and entertainment through an enhanced Flash experience. The site was ultimately designed to attract and retain customers, while considering a target audience of web-savvy professional photographers and technology enthusiasts.