Cannes Lions
DENTSU, Tokyo / ROCKET / 2007
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Our target audience was youth and 20 to 30 year olds who use computers or mobile phones on a daily basis. These consumers had already admitted that their ability to write kanji had been falling due to increased use of computers and mobile phones, and we wanted to plant an even firmer awareness of the seriousness of this in their minds.We were able to make people extremely interested in the "Kanken-DS" software.
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