We have to create a gift for people who start using our products to quit smoking.

Smoking is like a prison. When people try to quit, they often help themselves, counting the days.For this reason we have created a calendar that help people to motivate themselves in their daily fight against smoking, by using the language of the prisoners. So they can delete every day the cigarette they didn't smoke thanks to our product, and can motivate themselves, watching the days go without smoking. At the end of the year, they have something to be proud of: a blank calendar, a symbol of the ‘none’ smoked cigarettes in the past year.

The calendar has been tested on a small scale this year and has had very good results. The client has already requested a version for 2013.