Today, the internet is the first place people turn to when buying a car.So Nissan Europe needed a single, powerful digital platform for all its markets. This platform needed to showcase its brand identity, its full range and retain the brand’s design approach - yet still be easy and interesting to use and explore.

Furthermore, the global platform needed to stand out in a crowded market and introduce the brand to a new audience. And with additional activities, including Extreme Sports and future innovations, the website needed to work harder than anything else Nissan had been involved with before.

JUNE 08The agency set the target of going from a rather nice PPT to a live and kicking website. Within nine months.JULY 08To better understand the Nissan brand, the Creatives flew to Japan to meet the global design team, then to London to the Nissan Design Centre (and go on a red bus).SEPT 08We designed space for the 20 models, a portfolio approach, lead management tools, web 2.0 compliance, a scoring engine and 1200 pages of functional specifications.We also ensured we understood the needs, local requirements and the specific legal and translation issues to make sure all current activities were integrated into the new platform. Then we had a lie-down.MARCH 09The online revolution at Nissan went live on 6th March 09 with the launch of www.nissan.co.uk. It will be then rolled out in 25 languages by September 09. See you then.

Time someone else said something? Thought so too…“Nissan’s innovative new site has something for everyone. It’s a visual feast with a mix of entertaining videos, informative facts ... and each area comes with a suitable soundtrack and the sort of interactivity that might mean your productivity goes down a fair bit if you're browsing at work.” Kyle Fortune, UK & Ireland Yahoo Cars. “Nissan is unveiling an animation-rich online presence across Europe.” Daniel Farey-Jones, Brand Republic.“Adapted to webusers maturity and interests, browsing on the new Nissan platform combines rational and emotional dimensions of vehicles, in a brand new way.”Alexandre Debouté, Stratégies