Cannes Lions
WHYBIN\TBWA GROUP MELBOURNE, Melbourne / NISSAN / 2016
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The Nissan GT-R is one of the fastest production cars on the planet, going from 0-100 in just 2.8 seconds. To highlight just how fast that is, we compared the GT-R to one of the oldest and purest expressions of speed.
This ad appeared in automotive magazines full of gratuitous images of fast cars, and stood out by featuring a car shot less than two centimetres long.
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