- We launched a new version of Nissans 100% electric Nissan LEAF. Nissan LEAF Nordic Edition, and as a launch event we organized Twitter based mobile treasure hunt competition in Oslo streets, using mobile phone as a tool to hunt and real-time dialogue between the brand and people as a mechanics for activation. Champions League finals tickets as the main price.

- The purpose for the activation was to increase awareness, engage people to interact with Nissan brand and get people in touch and try the physical product.

- Campaign started from PR event, went through a social media promo phase and peaked as a Oslo wide real life competition event utilizing, social conversation, mobile, online and outdoor.

- The main event lasted for 2 hours and during that time Nissan became the most talked-about car brand in Norway. Topping the competition in every way, reach, engagement and sold cars.

"Nissan Ice Race" launched with the Leaf Nordic Edition trough pr with reactive social content. People were given a hashtag #NissanIceRace to participate with. Digital countdown for the activation appeared on desktop, mobile, ooh and on Nissan Twitter. Race day morning 10 ice footballs containing a Leaf RFID chips were hid around Oslo and a Leaf appeared in the central square. Map was released in mobile and to find the footballs racers used mobile Twitter as a tool to chat with Nissan in realtime to get clues for locations – hundreds of conversations were going on at the same time.

As a result of the activation Nissan became number one EV car brand in Norway in all metrics measured: awareness, engagement and sales – thanks to Nissan Leaf Nordic Edition.

Engagement grew 2212% as a result of the social activation.

Our campaign reached 99% of Norwegians on Twitter and 75 % of our target audience in Norway.

Nissan dealership inquiries grew by 35% in Norway.

After the Nordic Edition launch Nissan Leaf is the number one EV in Norway with over 17 000 cars on the road.

The size of Nissan social audience took a huge leap during the activation and is now 4 times bigger than the closest competitors in Norway (Mitsubishi, Skoda, Volkswagen and Bmw). Nissan did not win just the EV game but is now the most talked about overall car brand in Norway.