Cannes Lions
TBWA\GERMANY, Berlin / RENAULT / 2006
Overview
Entries
Credits
Execution
Nothing demonstrates a small-sized turn radius better than a revolving door: clear, surprising and comprehensible.
Outcome
Although the sender’s identity wasn’t proved, the NISSAN Micra website established a significant increase in attendance. Moreover, people increasingly required information material and test drives throughout the entire campaign.
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