Cannes Lions
OMD MIDDLE EAST , Dubai / NISSAN / 2008
Overview
Entries
Credits
Execution
Electric sliding doors open with no key. Clever message on sliding doors at key petrol station location saying: open doors without lifting a finger.
Outcome
The number of Murano enquiries grew from 20% to 27% 1 month into the operation.Enquiry about the keyless entry feature of the car increased from 25% to 64%.Idea planned to be implemented regionally.
Similar Campaigns
12 items