Cannes Lions

NISSAN MURANO

OMD MIDDLE EAST , Dubai / NISSAN / 2008

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Presentation Image

Overview

Entries

Credits

Overview

Execution

Electric sliding doors open with no key. Clever message on sliding doors at key petrol station location saying: open doors without lifting a finger.

Outcome

The number of Murano enquiries grew from 20% to 27% 1 month into the operation.Enquiry about the keyless entry feature of the car increased from 25% to 64%.Idea planned to be implemented regionally.

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