Cannes Lions

NISSAN QASHQAI

TBWA\LONDON / NISSAN / 2008

Awards:

1 Shortlisted Cannes Lions
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Description

All new Qashqai Car GamesIn 2007 we launched Qashqai with Qashqai Car Games - an all new fictional sport where drivers performed incredible skateboard-like stunts in their Qashqai’s. Building on the success of last year, we have created the Qashqai Car Games ‘Spanner League’, a weird and wonderful league made up of wacky fans that attempt to re-create the stunts of last year’s professionals.We have created crazy teams from around the globe aspiring to make the pro-circuit and we follow their stories through ex-pro Craig ‘Pencil Sharp’ Patterson’s blog. This is the first viral clip from the first team – NumDog from Thailand.

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