Implementation

The VR experience custom built for an installation supported by the Oculus headset

Placement

Made available across major NISSAN dealerships

Brand relevance

The 4D experience puts the user behind the wheel of the newly launched NISSAN X-TRAIL in an environment that was modelled on the TVC. We translated the linear narrative from the TVC to an immersive and interactive experience that perfectly highlighted the car’s technical features.

Touch points

VR installation

Materials, style elements, design choices

Thousands of manually modified 3D assets were used to fill the 360 angled environments with jungle, forest, desert and a sunset. We chose near photo realism quality using Clarisse and mimicked the not yet finished TVC in every aspect, including storyline, environment, and characters.

Timeline

The whole experience was produced in 6 weeks