Cannes Lions

NISSIN FOOD RAO

TYO INTERACTIVE DESIGN, Tokyo / NISSIN FOOD PRODUCTS CO. / 2005

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This is a recently renovated brand website for Nissin Rao. The website uses the same tone as other media, and prominently displays the new RA logo as a theme throughout. The website introduces each aspect of the product and its new packaging to the consumers. RA hole, the main content, is a game similar to consumer games popular in the 1980s and strongly appeals to males in their 20-30s, who are the main target audience for the Nissin RAO. This content was created according to the client's requirement, that the web media should provide entertainment and raise brand awareness at the same time. We created an extremely entertaining game which promotes the Rao brand.

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2016, NISSIN FOOD PRODUCTS CO.

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