Everybody understands the importance of sunscreen. Except the ones who need it the most: Our kids. We found a way to teach them the importance of sunscreen in a playful way: We developed a remote-controlled bird equipped with a shot of sunscreen. Then we dropped the lotion right onto them.

We let our bird fly on the beach and surprised the kids with the sunscreen falling from the sky. The parents took photos and had a strong supporter in care. NIVEA promoters handed out sunscreen and helped parents with words and deeds. Then the playful hunt at the beach began.

Thanks to our bird the kids playfully made themselves familiar with NIVEA sun protect and they understood: sun protection can be fun!