Cannes Lions
STUDIO OEDING, Hamburg / BEIERSDORF / 2016
Overview
Entries
Credits
Description
We developed a fragrance for NIVEA®.
The fragrance and the original recipe are NIVEA®’s best kept secrets. We have captured that secret essence in a suitably iconic cast glass flacon, which reflects NIVEA®’s major design elements and takes them onto an evolutionary journey.
The unmistakable NIVEA® fragrance revives childhood memories. The design of the flacon is inspired by the classic and iconic NIVEA® skin cream tin. The very snow white (lat. Niveus) that originally gave NIVEA® cream its name lies at the heart of the design.
Execution
The fragrance and the original recipe are NIVEA®’s best kept secrets. We have captured that secret essence in a suitably iconic cast glass flacon, which reflects NIVEA®’s major design elements and takes them onto an evolutionary journey.
The unmistakable NIVEA® fragrance revives childhood memories. The design of the flacon is inspired by the classic and iconic NIVEA® skin cream tin. The very snow white (lat. Niveus) that originally gave NIVEA® cream its name lies at the heart of the design.
Outcome
It´s perfect for the target group who loves NIVEA®.
The fragrance and the original recipe are NIVEA®’s best kept secrets. We have captured that secret essence in a suitably iconic cast glass flacon, which reflects NIVEA®’s major design elements and takes them onto an evolutionary journey.
The unmistakable NIVEA® fragrance revives childhood memories. The design of the flacon is inspired by the classic and iconic NIVEA® skin cream tin. The very snow white (lat. Niveus) that originally gave NIVEA® cream its name lies at the heart of the design.
The NIVEA® fragrance is available at the NIVEA® flagship stores, the NIVEA® SPAs and at the NIVEA® online shop.
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