A TV spot broadcasted by SIC Mulher invited TV viewers to participate in the “New Look” program by registering online in the channel’s site.

Four TV programs of 10 minutes presented by a famous fashion/tv celebrity were exclusively created for Nivea following the “before and after” approach.

Beauty professionals showed and used Nivea products on the participants’ makeover confirming live products characteristics and attributes in a Nivea decorated setting.

895000 individuals had contact with the program.Awareness and sales of Nivea Hair Care reinforced:Blond & Brown launch got the highest sales numbers within Nivea Shampoos.

N.H.C. Brilliant Blond was elected “Product of the year by consumers in hair products category.Source: Marktest.