Cannes Lions
NIVEA LIP CARE
TBWA\GERMANY, Berlin / BEIERSDORF / 2006
Overview
Entries
Credits
Overview
Execution
Why not let the ice smoother look like a huge SOS stick and show the instant effect of the product directly?
Outcome
The SOS Lipbalm turnover increased for 0,7% during December, when this event was staged.
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