Cannes Lions

NIVEA LIP CARE

TBWA\GERMANY, Berlin / BEIERSDORF / 2006

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Overview

Entries

Credits

OVERVIEW

Execution

Why not let the ice smoother look like a huge SOS stick and show the instant effect of the product directly?

Outcome

The SOS Lipbalm turnover increased for 0,7% during December, when this event was staged.

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