Cannes Lions
E-CRUSADE MARKETING CO., Hong Kong / JANSSEN PHARMACEUTICAL / 2004
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Background: Client would like to arouse brand awareness and establish Nizoral as an effective solution endorsed by doctors for dandruff. Target audience: People with dandruff problem, they may not be attentive to it, but the issue may be disturbing in certain situation. Purpose of online advertising: A scratch and win message is used to arouse consumers attention and at the same time lead to a sampling programme to induce trial.
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