Nike wanted to create a distinct identity for the sprawling, image-obsessed Los Angeles market. We were tasked with developing a grand theme that could not only hold all the disparate sports in the region but also nod to the city’s preoccupation with fame and the oft-overlooked work it takes to achieve it. “No Angel” frames Nike’s LA as a no-mercy paradise. As the Angel city looks on, only those who slog away in the shadows ever get a chance to step into her highly-coveted spotlight.