Cannes Lions

No Extra Life

MCKINNEY, Durham / AD COUNCIL & BRADY / 2021

Film
Film
Case Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

Gun owners say they keep locked and unloaded guns in their home to protect their family from bad guys. We tapped into that mindset to change their minds about safe gun storage. The film begins with what looks very much like two people playing a first-person shooter video game. But as they search the house, we flip the script. Viewers soon realize they’re actually watching a man try to reach a loved one who has gotten access to his gun. To achieve maximum authenticity, the film was built completely in Unreal Engine, the same platform used by many premier video game titles.

Similar Campaigns

1 items

End Family Fire - No Extra Life

MCKINNEY, Durham

End Family Fire - No Extra Life

2021, AD COUNCIL & BRADY

(opens in a new tab)