No Molestar! (Do not Disturb! in English) is an animation block on FOX Channel Latin America. It was launched in 2006 and it's known as the home of The Simpsons, presenting six episodes of Matt Groening's series every single day. The block has its own look & feel and tone of voice. People know that will find irreverent and absurd animations and quotes on the commercial break. And since the very beginning we decided to not use voice over in our on-air elements such as bumpers, promos, etc.

In 2018 we designed a new brand for No Molestar as part of the relaunch of FOX Channel. Our challenge was to keep engaging our audience with a fresh graphic package. Since we don't use voice over, we started the whole project by designing a custom typeface.

The idea was very simple: if we only use words in our on-air elements, we had to design a custom typeface that could have a real voice. The No Molestar! typeface is a family with four sets of fonts that respond to the block's personality. Once we created the fonts, we started to work on different compositions, backgrounds and animations to design the rebrand.

Our target is the ultimate fan of The Simpsons in Latin America. And The Simpsons is a religion in the region. So they expect the same kind of humor and way of life in No Molestar! communication. The new brand was a breeze of fresh air in the middle of the chaos of the commercial break.

We designed a display Sans Serif system governed by an inverted contrast essence, with a notable typographic color and open counter forms to improve legibility. The family consists of four fonts in total. The Condensed version is made to create strong messages with high impact and the Expanded to make words stand out. The Script reinforces that inverted contrast idea, starting out from an italic version of the Condensed, but then turning into an authentic cursive. It allows the block speak with informality, grace and a great deal of irony. Finally, a font full of icons inspired by The Simpsons serve as a complement to the family. The icons can be used as patterns and backgrounds as well.

Regarding the layouts and animations, we mixed 3D illustrations with collage images and backgrounds with strong colors to make No Molestar! looks like a channel inside FOX Channel.

The fans loved the new brand. The Simpsons episodes may be old, but the package now is new. The ratings increased 23% since the relaunch. And people ask where they can the No Molestar! typeface. But it's not for sale... yet.