Cannes Lions
ADELL TAIVAS OGILVY, Vilnius / STUMBRAS / 2017
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Starka is a traditional Lithuanian drink. It's not the tastiest of the drinks and a strong one, too. Made from variety of mixed liquors and herbs, it has a quite rough taste and pronounced aroma.
To turn its rough taste into an aspirational thing, we presented it as a drink of choice for independent, rugged men.
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