Cannes Lions
BINDER VISAO ESTRATEGICA, Rio De Janeiro / LINEA / 2016
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The Linea No Sugar Chocolate Bars are the best partner to people who want to keep in shape without giving up the flavor. We used a guilt metaphor of devoted people of Catholic saints that pray in front of the oratory (small altar that people use to pray) asking forgiveness for their sins. The oratory keeps a gym equipment image as a saint, reminding them there's no need to blame themselves by tasting a chocolate anymore.
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