'No Time For Never' highlights the value of self-belief and how it can be fostered through team sport through the stories of little-known Australian sporting legends. The film provides a snapshot of senior athletes participating in their chosen sports and the challenges, friendships and laughs that happen along the way.

The idea and the restrictive $30,000 AUD media budget led us to run the film over a four week period on social media, namely Facebook. We released the film on the Play Sport Australia Facebook page (owned media) and promoted the post over the course of the month. The Play.Sport.Australia page was a previously unvisited corner of the web so some initial media spend was necessary to get the first few eyeballs across the film in order to enable it to be shared and engaged with.

The ‘No Time For Never’ video performed well above the Facebook average in terms of reach, views, engagement and a cost per click paid perspective. Not only did the video and its ample advertising budget achieve great analytic results, but it also increased page likes and positive fan sentiment on the page and other posts as a whole.

From a content perspective, it was great to see fans engaged with the content. Total engagement remained above 70% for the life of the campaign. Not only was engagement high but sentiment was extremely positive that in turn resulted in thousands of shares and comments.

Key statistics:

756% increase in Facebook page fans

Total reach: 2,281,705

Total views: 1,507,480

Media spend: $28,005.15 @ $0.02 per view