The campaign titled, “Nobody Does Rugby Sevens Like Hong Kong”, pays homage to the distinctive cultural textures that make the HK Sevens a unique destination experience. Across three short films, viewers are invited into the locker rooms of rugby players gearing up for the tournament. Surprisingly, rather than banter or physical therapy, the players are found enjoying some of the city’s most loved rituals – engaging in an intense game of mahjong, sipping aromatic Iron Buddha tea and snacking on Gai Dan Zai (egg waffles). These light-hearted scenes speak to Cathay Pacific’s role in bringing together the spirit of Hong Kong and rugby to the Sevens for both visitors and the broader Hong Kong community, taking the airline’s marquee sponsorship to a new creative direction.