Cannes Lions

Nobody Is Normal

THE GATE LONDON / CHILDLINE / 2021

Awards:

1 Gold Cannes Lions
3 Silver Cannes Lions
1 Bronze Cannes Lions
Film
Demo Film
Supporting Content
Case Film
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Overview

Entries

Credits

OVERVIEW

Execution

Bringing our story to life needed an epic track. With no dialogue and an emotional journey that explored the inner turmoil of teenagers who don’t fit in, the soundtrack had to do a lot of heavy lifting.

We had the perfect song in mind. An anthem to outcasts. A record that would transcend generations to be timeless, swerving patronising attempts to be ‘cool’ to our young audience and inevitably missing the mark. A song that could embody our story like no other.

The iconic ‘Creep’ by Radiohead. Notoriously reluctant to allow their music to be used for commercial purposes, they personally broke their own rule and granted the charity Childline permission to use their most famous song because they liked the film.

The result? An incredibly moving piece of storytelling with a powerful message, brought to life by a song that’s been introduced to the next generation of outcasts.

Similar Campaigns

12 items

Hugs

DDB SOUTH AFRICA, Johannesburg

Hugs

2017, CHILDLINE

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